Celebrity fitness trainer, Alberto "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto’s tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba! The class soon became the most popular class at his fitness facility.
In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba classes all over the world.
In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming response created a demand for more Zumba instructors, and Zumba created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba instructors worldwide.
In 2003, Zumba teamed with Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has since expanded the campaign to five additional countries and has consistently renewed the relationship with Zumba every year. Zumba has been featured in over 1.5 million boxes of Special K cereal around the world.
The following year, in 2004, Zumba launched a successful infomercial campaign in Spanish for the US Hispanic market and Latin America, increasing sales to more than 2.5 million DVD’s in over 30 countries.
Zumba® Fitness has become one of the fastest-growing, dance-based fitness crazes in the country, with people of all ages falling in love with its infectious music, easy-to-follow dance moves, and body-beautifying benefits.
...AND NOW, WE BRING IT TO YOU IN KITCHENER-WATERLOO, ONTARIO, CANADA
Come experience a little piece of Zumba History!
Studio FuZion, 1-1253 King St. E. Kitchener, ON N2G 2N5
ZUMBA® and the Zumba Fitness logo are trademarks of Zumba Fitness, LLC, used under license.